In a recent interview, AMD’s VP of Product Management David McAfee praised the Apple M1 processor. When it was released, this chip overwhelmed everyone, offering a new level of performance that the industry had not expected.
David McAfee acknowledged that Apple’s M1 processor not only delivers high single-threaded performance but is so fast that it is often on par with the company’s new Zen 3 processors, which is a pretty big statement for a competing chipmaker. David McAfee also says that Apple’s most significant innovation in the M1 processor line is increased battery life and improved energy efficiency, which are at a completely different level from today’s x86 processors. This is “a legacy of the mobile phone industry and a kind of transfer to the PC space from the mobile phone design methodology.”
“What Apple did is take a different approach to chip design. Their approach is to deliver high single-threaded CPU performance similar to the Zen 3 series processors, ”he said.
But at the same time, David McAfee said that his company has a very competitive roadmap to counter what Apple is doing. There are two interesting points about this statement. First, AMD is positioning its roadmap against Apple rather than its old rival, Intel. Second, AMD will target its future Zen architecture solutions to Apple’s X processors), prioritizing higher single-core performance and efficiency.
However, he does not believe that “what Apple has done will fundamentally change AMD’s strategy.”
“AMD is leading the way in performance, energy efficiency and manufacturing technology. We can continue to do this despite whatever steps Intel or Apple might take … we end up in a very strong competitive position. “
Source: wccftech
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