In other Sony news, he new Sony Alpha 7 IV with a 33-megapixel full-frame sensor and maximum ease of control in photo and video modes goes beyond the “base” model.

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The Alpha 7 IV takes the ‘base’ model in the full-frame camera line to the next level with superb image quality and speed. Thus, the camera raises the bar previously set by the Alpha 7 III even higher. The new model features many of Sony’s most advanced technologies, including the latest BIONZ XR ™ image processor and enhanced autofocus capabilities based on the flagship Alpha 1 system. Operability and reliability have also been improved in both stills and movies. All this makes the Alpha 7 IV the ideal all-round camera for enthusiasts and professionals alike in a wide variety of genres. Other features of the Alpha 7 IV include 33 megapixel resolution, rich cinematic video capabilities, and new connectivity and streaming features to meet customer demand for the camera for telecommuting.

Alpha 7 IV: limitless innovation

New model Alpha 7 IV – The ultimate hybrid camera that combines superior photo quality, advanced video capabilities, improved autofocus, more advanced controls and features to ease your workflow. When creating the model, we also paid attention to the issue of environmental friendliness: the camera uses recycled Sony SORPLAS plastic, and the packaging is recyclable and contains a minimum of plastic.

Stunning image quality

Featuring a new 33MP back-illuminated full-frame Exmor R ™ CMOS sensor, the camera delivers superb image quality and wide sensitivity range with maximum ISO values ​​of 50-204800. High resolution enables smooth color transitions, fine details and textures to be displayed correctly while reducing noise. A dynamic range of 15 stops makes it easy to create a wide variety of expressive images, and Creative Looks’ creative settings help you achieve original images with ease – in both photos and videos.

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Sony releases Alpha 7 IV, a new removable-lens camera (Alpha 7 IV image SEL24105G right)

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The next level of autofocus

The latest BIONZ XR processor, also used in the flagship Alpha 1, delivers high-speed autofocus, 10fps continuous burst shooting with subject and exposure tracking, and a large buffer for smooth shooting. The Alpha 7 IV provides reliable real-time tracking of the subject with 759 AF points covering about 94% of the sensor’s surface. In addition, real-time eye tracking for the first time recognizes not only the eyes of people and animals, but also birds, both for photos and videos. Compared to Alpha 7 III, the detection accuracy of the human face and eyes is also improved by about 30%.

Advanced video shooting capabilities

The Alpha 7 IV incorporates technologies borrowed from real-life filmmaking, including S-Cinetone. This technology, used in the prestigious Sony Cinema Line, has found wide application in the film industry, as well as in the work of videographers, because allows you to achieve a vivid cinematic picture. High quality video is also achieved by shooting in 4K 60p (Super 35mm mode) and up to 4k 30p with 7K oversampling in full frame. A 10-bit color depth with 4: 2: 2 sampling is used for natural color gradations. The XAVC SI format is used to facilitate post-processing, and if necessary, the XAVC HS format with double the compression efficiency.

The demands on the accuracy of autofocus when shooting video are growing all the time. To match them fully, the Alpha 7 IV (when used with E-mount lenses) offers unique features such as AF Assist, which allows smooth focus changes using autofocus, and Focus Map, which helps visualize depth of field. Also in the new model – for the first time in the Alpha series – there is a function of compensation for the effect of “breathing”, which allows you to maintain a constant angle of view when changing focus (this function can be disabled).

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Sony releases Alpha 7 IV, a new removable-lens camera (Alpha 7 IV HeroShot 01 Large wresized w964)

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A truly hybrid camera with more convenient controls

The Alpha 7 IV is a rugged and ergonomically designed hybrid camera / camcorder that lets you conveniently switch between stills and videos. To do this, the camera has a dual mode switch, new for the Alpha series: the lower wheel allows you to switch between photo / video / S & Q (fast or slow motion); upper – between Auto / P / A / S / M / MR modes (memory recall – saved user settings). In addition, the Alpha 7 IV features a 5.5-stop Image Stabilizer, a more comfortable grip, and a CFexpress Type A compatible memory card slot for faster card writing and buffer clearing. The viewfinder has also been redesigned from the Alpha 7 III with a 1.6x resolution up to approx. 3.68 million points. Thus, users can enjoy a clearer picture with the most natural colors.

With thermal management, videographers can continuously shoot 4K 60p / 10-bit 4: 2: 2 for over an hour. For best results when shooting movies, we recommend using OIS in Active mode. Videographers will also benefit from a 3-inch, 1.03M-dot (approx.) Tilting, side-swiveling screen, a REC button on the top and a high-capacity Z-type battery.
The Alpha 7 IV is made of magnesium alloy for durability and lightness. Additional dust and moisture protection is provided by a new structure and an updated lens release button.

Sony Released Alpha 7 IV, New Detachable-Lens Camera (2039)
Picture from the Sony Alpha 7 IV

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Better workflow

Alpha 7 IV provides the user with a range of network functions in order to share streaming video and other content without loss in image and sound quality. This meets the growing needs of shoppers to use the camera for remote real-time communication. The camera is now easier to connect to the Imaging Edge Mobile ™ app using Bluetooth, and fast data transfers can be done over Wi-Fi in the 5 / 2.4 GHz bands.

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The camera also introduces a new Shot Mark feature that allows you to quickly jump to tagged scenes within a video clip, both in-camera and in the Sony Catalyst Browse / Prepare applications.

In addition, the Alpha 7 IV includes a set of features to support streaming and remote communication without the need for additional software. When connected to a computer or smartphone, the camera can be recognized as UVC (USB Video Class) and UAC (USB Audio Class), enabling efficient video streaming. High-quality video modes such as 4K 15p and 1080 FHD 60p can be used to ensure good picture quality, and digital audio interfaces allow you to connect a range of microphones and other accessories to the camera to record high-quality sound.

The new Sony Alpha 7 IV with a 33-megapixel full-frame sensor and maximum ease of control in photo and video modes goes beyond the “base” model.

The Alpha 7 IV takes the ‘base’ model in the full-frame camera line to the next level with superb image quality and speed. Thus, the camera raises the bar previously set by the Alpha 7 III even higher. The new model features many of Sony’s most advanced technologies, including the latest BIONZ XR ™ image processor and enhanced autofocus capabilities based on the flagship Alpha 1 system. Operability and reliability have also been improved in both stills and movies. All this makes the Sony Alpha 7 IV the ideal all-round camera for enthusiasts and professionals alike in a wide variety of genres. Other features of the Sony Alpha 7 IV include 33 megapixel resolution, rich cinematic video capabilities, and new connectivity and streaming features to meet customer demand for the camera for telecommuting.

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