October 19 online cinema Netflix published Report for the third quarter of the fiscal year 2021, which ended on September 30.

  • Netflix attracted 4.38 million paid subscribers in the quarter – above the forecast (3.5 million) and double the result for the same period in 2020 (2.2 million)

  • In total, Netflix has 213.6 million subscribers worldwide at the end of September, which is the best result (no other streaming service has so many). Disney + came closest to Netflix with its base in 174 million subscribers (total result of Disney +, ESPN + and Hulu), excluding Amazon Prime Video with its 200 million.
Netflix surpasses 213 million subscribers amid international success of the Squid Game
Netflix financial highlights table from the official report for the third quarter of 2021
  • Quarterly revenue was $ 7.48 billion (an increase of 16% in annual terms), operating income – $ 1.755 billion (versus $ 1.315 billion last year), and net income – $ 1.449 billion or $ 3.19 per share versus $ 790 million or $ 1 , 74 per share a year earlier.
  • The international success of the acclaimed Squid Game, released on September 17, had a significant impact on the results of the past quarter. Netflix CEO Ted Sarandos noted that 142 million households watched the show in September (calculated, as usual, on a “two-minute” metric). At the same time, co-founder and head of the company Reed Hastings at a meeting with investors via video link appeared in a green jumpsuit (the clothes of the participants in the survival games from the series).

Netflix expects to receive nearly $ 900 million from The Squid Game – 40 times more than the show’s production budget

Show and movie statistics

In the report, Netflix duplicated the exact statistics of its most popular films and TV shows – by the number of accounts and the total hours watched. It was originally unveiled at the September Code 2021 conference.

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Netflix surpasses 213 million subscribers amid international success of the Squid Game
Above – the tops of films and TV series by cumulative viewing time for the first 28 days since release, and below: – by the number of profiles (everyone who watched at least two minutes was taken into account)
  • By the end of 2021, Netflix will switch to a new system for evaluating the popularity of projects and, instead of households, the online cinema will indicate the total viewing time in hours for the first 28 days from release.
  • Separately, the report mentions that during the recent Facebook crash, Netflix user engagement jumped 14%.
  • Cash flow from operating activities amounted to $ 106 million versus $ 1.1 billion a year earlier. Last year, production almost stopped due to the Covid-19 pandemic, and now the company is actively increasing the release of new content.
  • In the last quarter of 2021, Netflix expects to add another 8.5 million subscribers (exactly the same number as a year earlier).

Netflix surpasses 213 million subscribers amid international success of the Squid Game

  • As of September 30, 2021, the company had $ 7.53 billion in cash and cash equivalents against $ 8.21 billion as of December 31, 2020.


In late September, Netflix hosted a three-hour Tudum event that showed dozens of future projects, including the sequel to The Witcher and Stranger Things. On October 1, Netflix launched a Ukrainian-language version, but without payment in hryvnia – prices in euros continue to apply to Ukrainians.

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