Today, British carmaker Jaguar Land Rover (JLR) unveiled Reimagine’s ambitious plan to transform itself into a net-zero carbon company by 2039. On the way to this status, the company’s brands will also change accordingly. Even Land Rover will begin a similar transformation from 2024.
The first to launch is Jaguar, which will be fully electric by 2025 to “realize its unique potential.” Interestingly, the Jaguar XJ electric flagship sedan, shown two years ago, will not be part of this plan. The company chose to create future electric vehicles from scratch. At the moment, the company offers only one electric car – the premium crossover Jaguar I-Pace.
In turn, the Land Rover division will also begin its transformation into an all-electric brand, but this will proceed more slowly. At the moment, the company will release the first battery-electric Land Rover in 2024, while in the next five years, the family of luxury crossovers of the brand (Range Rover, Discovery, Defender) will join the six all-electric versions of popular models at once.
Jaguar Land Rover promises that by 2030 (5 years before the ban on sales of internal combustion engines in the UK), absolutely all models of the lines of both brands will have an all-electric version. At the same time, by the end of the decade, the British will sell 100% of pure electric vehicles within the Jaguar brand and about 60% within the Land Rover brand.
Thierry Bolloré, CEO, launches new Reimagine strategy.
See us reimagine the future of modern luxury. Over the next five years, @LandRover will welcome six all-electric variants and @Jaguar will undergo a renaissance as a pure electric luxury brand.https://t.co/EcJzaiSk9Y pic.twitter.com/Lp1DdKeuBB
– Jaguar Land Rover (@JLR_News) February 15, 2021
Recall that at the end of last year, similar plans were announced at Bentley, where from 2026, they intend to produce only hybrids and electric cars, and from 2030 – only electric cars.