Brave, the company behind the browser of the same name, has launched a search engine ostensibly focused on privacy. The launch of Brave Search followed after Brave announced its intention to counter Google. To this end, she planned to use technology developed by the search engine Tailcat, which the company recently acquired.
Brave Search, a new privacy-focused search service, launched in beta. It is noted that the search engine “is built based on a completely independent index and does not track users, their searches or their clicks.” According to the company, more than 100,000 people signed up for the beta test of the service. Recently, the search engine has served over 32 million active users. The company also states that its search engine adheres to the following principles that differentiate it from the competition:
- Privacy: No user tracking or profiling.
- User comes first: User comes first, not ads and data industry.
- Independence: Brave has its own search index, allowing you to answer general queries confidentially without relying on other providers.
- Choices: Coming soon, options for ad-free paid search and ad-supported search.
- Transparency: No secret methods or algorithms to skew the results, and soon open-source ranking models curated by the community. This will provide variety and prevent algorithmic errors and outright censorship.
- Smoothness: Best-in-class browser-search integration without compromising privacy, from personalization to instant results as the user types.
- Openness: Brave Search will soon be available to other search engines.
According to the developers, the Brave Search service is not limited to Brave browser users only. Users of other browsers can also work with it.
“Unlike older search engines that track and profile users, and newer search engines, which are mostly shells of old systems and do not have their own indexes, Brave Search offers a new way of getting relevant results through a community-maintained index, while while guaranteeing confidentiality. Brave Search is filling a void in the market today as millions of people have lost confidence in the surveillance economy and are actively looking for solutions to control their data, ”said Brendan Eich, CEO and co-founder of Brave.
The company says it uses its own index, which includes anonymous community contributions, to refine and improve search results. However, the company refrains from using data from Bing or Google. Brave recognizes that certain queries and image search results are not currently relevant enough for casual users. In such cases, the company uses APIs from other services to pass search results. The company is positioning Brave Search as an alternative to Google and DuckDuckGo, offering something they say no other competitor can offer.
Brave Search will not serve ads during this early beta phase. But in the future, the company will offer options for both paid search without ads and free search with advertising support. The company also intends to consider the possibility of attracting private advertisements with a share of income, as Brave’s custom advertising currently works. The search engine can be accessed at brave.com/search or through the Brave apps for PC, Android, and iOS.
A source: xda-developers